Crèche Central made 24 how-to videos in three days

Three kinds of user, one founder

Crèche Central serves three very different groups of people. Principals run the centre. Teachers work in the classroom. Parents are at work wondering how their child's day is going. Each of them needs to see how the app fits into their day, and a short video is the clearest way to show them.

For a founder doing most of the work alone, every video was its own project.

Every video used to be its own project

“Our process was slow and fragmented. I'd use AI to refine the script, rehearse the steps until they matched it, record the screen, then move to Canva to add captions, music, motion graphics and narration, and edit everything to line up. A single video often took hours, and sometimes days.”

Now the brief is the work

Katlego started using Demosmith in September 2026, first for launch videos and walkthroughs of the platform.

The process is simple. Katlego writes a brief: who is signing in, what problem they have, and what they need to see. Demosmith records the walkthrough, then adds narration, zooms, pacing and music.

One brief for each moment in someone's day

Then Katlego planned a full how-to library: short videos built around real moments for each role, one brief per moment. All 24 videos were made in three days.

The principal The teacher The parent

A late pickup at 17:45

Create Demo

Walkthrough demo

Step 1 of 3

What feature or flow do you want to showcase? Enhance

Sign in as the principal of a crèche. It is 17:45 and one child has not been collected yet. Show what the principal checks first and what they do next.

Continue

What changed

Making a video used to mean scripting, rehearsing, recording and editing by hand. Now Katlego writes the brief, and a finished two-minute video is ready about 30 minutes later.

24

how-to videos made in three days: a full library for principals, teachers and parents

35

videos in total in the first eight weeks with Demosmith, from 10 September to the end of October 2026

Clearer

Katlego describes the walkthroughs as “noticeably clearer and more consistent”

“Demo content that used to be a project is now a routine part of the work.”

Advice for other founders

Katlego builds Crèche Central with AI tools and had a few lessons to pass on.

“The AI video space is crowded, and the quality varies a lot. As an early-stage company, every dollar matters, so I'd recommend testing a tool properly before committing. For solo founders in particular, the real value is time: tools that handle the repetitive production work give back hours that a founder with many roles can't otherwise spare.”