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Used by 3,000+ founders and product teams

Product launch videosfor every feature you ship

Paste a link to your product and say what to show. Demosmith records the demo itself and turns it into a polished launch film.

Make your first launch video
Make your first launch video
Make your first launch video
See how it works
See how it works
See how it works

Example films of products you know, drawn to show what a Demosmith film looks like. Demosmith is not affiliated with these companies.

What is a product launch video?

A product launch video is a short film, usually under a minute, that shows a new product or feature working, so people understand it before they read about it. Teams post it on launch day, put it on the homepage and add it to release notes.

A Demosmith product film is a launch video made by AI from a recorded demo of your real product, built for SaaS teams that ship often. Nobody films the screen and nobody edits a timeline.

Format
16:9 HD video1920 by 1080, ready for any site or feed
Length
Usually under a minuteLong enough to show the result
Shape
A title, a few moments, an end cardEach moment is a real action in your product
Sound
Music and motion titlesWorks with the sound off
Languages
31 to choose fromThe film follows your demo's language
Sharing
Download, link or embedOnly people with the link can find it

How to make a product launch videowithout filming anything

You bring the link and one sentence. Demosmith does the recording, the editing and the titles.

Create a demoDemosmith opens your product for you
Your product's link
Continue

1Paste your product's link

Any web app or website. If it needs a login, add a test account and Demosmith signs in for you.

What should the film show?
Got it. Here is the plan

2Say what to show

One sentence is enough. Demosmith works out the steps, and asks if anything is unclear.

Recording 0:00

3Demosmith films it for you

It opens your product in a cloud browser, clicks through the flow and records it. Nobody touches a screen recorder.

PopEditorialLaunchStudio
DownloadShare

4Pick a style and get your film

Download the launch film or share it with a link. Your demo video, clickable tour and docs come with it.

What to put ina product launch video

Every Demosmith film follows the shape that makes launch videos work. Tap a part to jump to it.

  1. Open on the outcomeOne line on what the viewer gets. Feature names can wait.
  2. Show the product doing the jobA few real moments: a click, a choice, the result appearing.
  3. Give every moment a short headlineA few words, so it reads at a glance with the sound off.
  4. Let the camera follow the cursorThe eye goes where the action is, so nobody hunts around a full screen.
  5. End on one call to actionOne line on the end card, and nothing else to choose from.
  6. Keep it under a minuteLong enough to show the result, short enough to watch in a feed.

The feature ships on Tuesday.The launch video never does.

Most features go out with a screenshot, because a video means booking someone, recording the product for them and waiting on edits. Here is how the usual ways to get one compare.

Way to get the videoWhat you hand overYour real product on screenWhen the product changes
An agency or freelancerA brief, plus a screen recording you make for themYes, if you send good footageBrief them and pay again
A screen recorder and an editorYour own time, then a timelineYesRecord and edit again
A text-to-video AI toolA prompt or a scriptUsually stock footage or an avatar insteadWrite a new prompt
DemosmithA link and a sentenceEvery screen comes from your real productMake it again, the shared link stays the same

Every film looks like your launchand speaks your customers' language

Choose the look, put your own words on it and reach every market you sell in. Then share one link that never goes out of date.

PopEditorialLaunchStudioCalmMore on the way

One click changes the whole look

Bold and bright for a big launch, calm and clear for a how-to. Each style brings its own titles, music, intro and outro, and you can switch any time.

Your words on the end card

Write the opening title and the call to action yourself, or let Demosmith write them from your demo.

Launch in every market at once

Make your demo in any of 31 languages and the film comes out in that language, titles and closing line included. No translator, no second edit.

31languages, from Spanish and Japanese to Arabic and Hindi
Now showing English
Today's bookingsOn your screenIn your film
Priya Ramanpriya@brightlabs.io
Jordan Ellisjordan@example.com
Tom Beckertom.becker@northpeak.co
Sam Okaforsam@example.com
Ana Limaana@lumenhealth.com
Riley Chenriley@example.com

Your real product, never your real customers

Names and email addresses on screen are swapped for made-up ones before the film is made, so it is safe to post anywhere.

Share your film
demosmith.ai/film/k7Q2mX9pL4wR
Copy
Before the update
→
After the update, same link

One link that never goes stale

Share the film or embed it on your site. When your product changes, make it again and every link and embed shows the new film.

Where to usea product launch video

Launch day posts

LinkedIn and X the morning the feature ships. Motion titles carry the story in a muted feed.

Product Hunt

The first slot in your gallery. Our guide covers how to make a Product Hunt launch video.

Homepage and landing pages

Embed it above the fold so visitors see the product before they read about it. See where a video converts best.

Changelog and release notes

Show the update working instead of describing it. More in our guide to feature announcement videos.

Sales follow-ups

A link a prospect can watch between meetings and forward to the rest of their team.

Investor and customer updates

Show what shipped this month in half a minute, not another slide.

Product films come with every paid plan, from $40 a month. Compare plans

Product launch video FAQ

A product film is a 16:9 launch video that Demosmith makes from a demo it recorded of your product. It has an opening title, a few moments from the product, an end card, motion titles and music. You pick a style and can change the words, the intro, the outro and the music.

Under a minute works for most launches: long enough to show the result, short enough to watch in a feed. A Demosmith film shows a few moments from your demo, so a short demo makes a short film.

Open on the outcome in one line, show the product doing the job in a few real moments with a short headline each, follow the cursor so viewers know where to look, use music and titles that work with the sound off, and end on one call to action. Demosmith films follow that shape.

Yes. Give Demosmith a link to your product and a sentence about what to show. Its agent opens the product in a cloud browser, clicks through the flow and records the demo, and the launch video is made from those screens. If the product needs a login, add a test account.

No. Demosmith records the product itself and builds the film from that recording. There is no screen recorder and no timeline. You choose a style, change any words you want, and create the film.

Yes. Make your demo in any of 31 languages, including Spanish, French, German, Japanese, Portuguese and Arabic, and the film comes out in that language, titles and closing line included.

No. A product film uses music and motion titles, so it works with the sound off in a feed. If you want narration, the demo video Demosmith makes from the same run has an AI voiceover.

Yes. Turn on sharing to get a public page and an embed code. Only people with the link can find the page, and stopping sharing turns the link off straight away.

Make the film again. Your last choices are filled in, your current film stays up until the new one is ready, and the shared link and every embed then show the new film.

No. Before a film is made, Demosmith swaps people's names and email addresses on your screens for made-up ones.

Every paid plan: Starter ($40 a month), Pro ($99), Business ($250) and Enterprise. See pricing for what each plan includes.

Paste a link.Get a launch video.

Your first demo comes back as a video, a clickable tour and docs. The launch film is one click from there.

Make your first launch video
Make your first launch video
Make your first launch video

Read the launch post for everything that shipped.