TrueAlign 360’s demos now do the work of the first sales call

A product too deep for a screen recording

TrueAlign 360 rebuilds cycle time, lead time, blocked time and quality trends from up to 15 months of Jira history, then shows which parts of a Jira setup are slowing delivery down. Its buyers run engineering organisations with 10,000 or more issues in Jira. They expect evidence, not a tour.

That depth is exactly what made it hard to film.

“We were facing the classic enterprise demo trap: recording screencasts ourselves with Loom or OBS, stitching together slides, and doing dozens of retakes. What made it brutal was the sheer depth of the product. When you’re dealing with 15-month historical lookbacks, Monte Carlo forecasting, multi-level portfolio trees, and statistical scatterplots, standard screen recordings either lag, feel bloated and boring, or stumble over demo-data imperfections. Reshooting a 3-minute video every time a UI element or chart updated was unsustainable.”

Buyers arrive already understanding it

The videos go into sales follow-ups, onto truealign360.com, into partner enablement for agile consultancies and into onboarding for new enterprise accounts. By the time a buyer talks to Tony, a video has already shown them the evidence.

A video for every buyer

Tony doesn’t make one demo. Each buyer gets a video made for the decision they have to make, from a pitch anyone can watch to deep dives for the people who will run the product every day.

Anyone, at first touch

Elevator pitch1:19

CIOs, VPs of Engineering and CFOs

Executive version5:50

Engineering directors, agile practice leads and Jira admins

Act 0about 12 min

Act 1about 10 min

Act 2about 10 min

The executive version skips the plumbing and sticks to business outcomes: shorter cycle times, predictable delivery dates and proof that a transformation paid off. The in-depth series shows the mechanics: how flow metrics are calculated, how governance drift is audited, how scope is locked and how portfolio trees roll up.

One product, a brief for each buyer

The same product can make a ten-minute deep dive or a short board-level story. The difference is the brief. Tony’s rule is to describe the business problem and the outcome, never the clicks. When a story needs tightening, Tony edits the script and Demosmith makes the next version.

Deep dive Executive version

For an engineering director

Create Demo

Walkthrough demo

Step 1 of 3

What feature or flow do you want to showcase? Enhance

Sign in as an engineering director whose delivery dates keep slipping. Show how cycle time is rebuilt from Jira history and where work sits waiting, so the director can see what to fix first.

Continue

What changed

Tony no longer records anything. A new version starts from an edited script, and the videos explain the product before anyone gets on a call.

79 s to 12 min

five videos so far, each made for a different buyer

5

versions of a 10-minute demo in one night, where each one used to mean a reshoot

0

screens Tony recorded himself. Demosmith clicks through the product and records it.

Advice for founders with complex products

Tony's advice for anyone showing a complex product on video:

“Never narrate clicks, menus, or navigation: enterprise buyers know how software works. Narrate the business problem, the operational risk, and the outcome, and let the software on screen serve strictly as evidence for your argument. Most importantly, make sure your demo data has real statistical depth and believable complexity; enterprise buyers will spot fake, shallow dummy data instantly.”